Apple selling more Macs, iPads than ever before

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During its quarterly earnings call, it was clear that the iPhone is back being the crown jewel of Apple. However, the company’s other products have been remarkably well either. A new report by Canalys reveals that in the fourth quarter Apple shipped 26.4 million units of iPads and Macs. In the year 2020, Apple shipped 81.4 million units of iPads and Macs.
Further, Apple also revealed record revenue numbers from both Mac and iPad for the quarter.
iPad: Sales are at a high for Apple
The demand for iPad has been growing at a rapid pace and Apple has been capitalising on it. The revenue from tablet grew to $8.4 billion for Apple. The number stood at $6 billion in the same quarter last year. Apple also surpassed the $6.7 billion in revenue from Q4 of 2020.

The work from home phenomena and online classes have given iPad more momentum than earlier. Apple’s push for the iPad as an education tool — for students and teachers — also seems to be paying off.
MacBook: M1 doing the ‘trick’
It’s not just iPad that has seen Apple raking in the moolah as the Mac devices to seem to be on a roll. Even though revenue from Mac didn’t hit an all-time, it stood a significant $8.7 billion. Last year, this quarter revenue from Mac was $7.1 billion. It was last year in the same quarter than Apple hit its record revenue of $9.9 billion.

“Our December quarter business performance was fuelled by double-digit growth in each product category, which drove all-time revenue records in each of our geographic segments and an all-time high for our installed base of active devices,” said Luca Maestri, Apple’s CFO.
Maestri singled out the impact Apple’s M1 chip has had on MacBook sales. Apple launched its own silicon processor for Mac devices in November 2020.

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