Apple updates policy to clarify what apps are allowed and what not for iPhones


Apple has made changes to its App Store Review Guidelines making it clear as to what kind of apps will be allowed on iOS Apple Store. The guidelines are available on the Developer portal and the new rules aim to improve the iPhone experience. Apple has made it mandatory that an app must accurately inform users about what it is all about and the core experience before users are lured to download it. This will help users stay away from click-baits.
“Customers should know what they’re getting when they download or buy your app, so make sure all your app metadata, including privacy information, your app description, screenshots, and previews accurately reflect the app’s core experience and remember to keep them up-to-date with new versions,” Apple said.
Apple has removed the “Rosetta” brand in app description and mentioned that “Apps should run on the currently shipping OS and may not use deprecated or optionally installed technologies (e.g., Java).”
Apple has made it mandatory that all developers need to receive explicit permission from users via the App Tracking Transparency APIs to track their activity. This will provide transparency to users regarding their actual online privacy.
Once again Apple has mentioned that all items sold via an app can be made through in-app purchases only. “Gift cards, certificates, vouchers, and coupons which can be redeemed for digital goods or services can only be sold in your app using in-app purchase,” it said.
Apple has also revised guidelines for app metadata and said that apps that encourage consumption of tobacco and vape products, illegal drugs, or excessive amounts of alcohol are not permitted on the App Store. It also clarified that a new iOS app can get rejected if it “encourages minors to consume” prohibited substances.

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