OnePlus phones may lose its unique design and software features going forward as the brand has merged its hardware R&D with Oppo. This means the same team will design Oppo and OnePlus phones and future OnePlus smartphones may look very similar to phones from Oppo.
As per report by Android Authority, the R&D unification process started in December and has been completed this month. Some media reports claim that after the unification, Oppo and OnePlus will become more like Mi and Redmi in design and other features.
Having, OnePlus claims that it will continue to function independently. In a statement, OnePlus said, “To better maximize resources and further position OnePlus for growth, we are in the process of further integrating some R&D capabilities within OPLUS, our long-term investor. OnePlus will continue operating independently and working to deliver the best possible user experience for existing and future OnePlus users.”
In September last year, OnePlus CEO Pete Lau rejoined Oppo as senior vice president. Lau had resigned from Oppo as its vice president in 2013 to start OnePlus. The second innings at Oppo will be a bit different for Lau. He will continue to be the CEO of OnePlus but will also oversee OPLUS as well. What’s OPLUS? It’s Oppo, Realme and OnePlus combined.
While BBK continues to own Oppo, OnePlus, Realme, Vivo, iQOO among other lesser known brands in China, the new OPLUS venture will have no links with BBK. On paper, Lau’s role will mostly be driving “brand synergies” among Oppo, Realme and OnePlus.
Soon after Lau’s appointment at OPLUS, both Realme and OnePlus released statements to clarify that they will function independently.
“Pete is newly designated as SVP of OPLUS, taking care of part of the corporation business. This doesn’t mean that he is leading relevant business in all brands. Please note his new designation has nothing to do with realme. OPPO, realme and OnePlus share a common investment, which is mainly related to certain supply resources. Furthermore, realme is operating independently in its full capacity and takes 100% ownership of its product portfolio and R&D,” said Realme.
OnePlus said, “Pete remains committed to his role as CEO of OnePlus. At the same time, he has also taken on the role of SVP and chief product experience officer for OPLUS, contributing to product and planning development.”
Source: Click Here