HP leads printer, scanner, peripherals market in India

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The Hardcopy Peripherals (HCP) market in India has witnessed its best performance in the fourth quarter “till date in terms of unit shipments” said IDC in its latest Worldwide Quarterly Hardcopy Peripherals Tracker, 4Q20 report.
“As the country opened further during the festival season and vendors partially resolved their supply issues following a global surge in demand, India’s HCP market witnessed a growth of 4.0% quarter-over-quarter (QoQ) during 4Q20 (Oct-Dec 2020),” added the report.
In India, the biggest market share was captured by HP Inc. The company maintained its position to be the market leader in the overall HCP market with a share of 40.2% and a growth in shipment of 22.1% YoY.
At second place, Epson replaced Canon with a market share of 26.2% while registering a YoY growth of 14.9%. Canon slipped to the third position and recorded YoY growth of 34.6% capturing a unit market share of 22.7%.
The fourth and the fifth positions were captured by Brother and Pantum with 6% and 1.6% market share respectively.

“In the commercial segment, the demand situation improved from a QoQ perspective as certain segments, primarily jobbers and SMBs/SOHOs, resumed full-time operations. However, demand from large corporates continued to be muted as the offices remain closed. 4Q20 witnessed increased activity from the Government as it released several tenders following directives from Ministry of Finance to other ministers and public sector enterprises to exhaust their planned budget for capital expenditure (CAPEX),” says Bani Johri, Market Analyst, IPDS, IDC India.

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