Noise partners with Reliance Retail to expand its presence


Electronics brand Noise has announced to partner with Reliance Retail to increase its presence across the country. As part of the partnership, Noise’s entire portfolio of smart wearables will now be available at both online and offline stores of Reliance Digital.
“Leveraging the wide network and reach of one of India’s large format retail (LFR) chains – Reliance Digital, Noise intends to expand its reach by tapping larger customer base and strengthening its foothold in India through both offline and online channels,” Noise said in a press release.
Noise product portfolio includes both audio and smart wearable devices. The company, as per IDC’s Worldwide Quarterly Wearable Device Tracker, Q4 2020 has arket share of 24.5% based on unit shipment in India.
Noise Colorfit Pro 3 is the company’s latest smartwatch. It features a 1.55-inch touch screen display. The device is equipped with Bluetooth version 5.0 for wireless connectivity.
Jet Black, Jet Blue, Smoke Grey, Smoke Green, Rose Pink and Rose Red are the colour options of the smartwatch that a user can choose from. It offers customisable and cloud-based watch faces and comes with 14 different sports modes.
Health features include 24/7 heart rate monitoring, SpO2 monitor and stress monitor. The smartwatch is dust and water-resistant up to 50 meters. It can display notifications alert for calls, texts and messages from social media platforms.

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